Alternatives to paid software

Pick the tool you pay for (or can't afford) and see the free options. 11 email platforms covered.

The best-known email marketing platform. Its free plan is capped at 250 contacts, and paid plans rise steeply with list size.

Marketing automation and CRM, priced in GBP when billed yearly.

Free to publish, but Substack keeps 10% of what paying readers give you.

Creator email platform (formerly ConvertKit) with a free plan up to 10,000 subscribers.

Email, SMS and CRM priced by emails sent per month.

CRM-based marketing suite.

Simple email marketing with a 250-subscriber free plan, priced in USD or EUR.

Newsletter platform with a free plan to 2,500 subscribers.

Ecommerce email and SMS platform.

Small-business email marketing with a UK price list in pounds.

Email marketing with automation and webinars.