Email platform cost calculator
Pick your list size and how often you email. We'll rank 14 platforms by monthly cost in pounds, using each vendor's published prices, checked 22 Oct 2026. Free plans come first when your list fits inside them.
Turn on JavaScript for the ranked list, or use the table below.
Prices are monthly unless marked. Dollar prices are converted at $1 = £0.74617 (ECB reference rate, 21 Oct 2026) (ECB) and rounded, so treat “≈ £” as approximate; your card may charge a different rate or a foreign-transaction fee. VAT may be added. Prices checked 22 Oct 2026 on each vendor's pricing page.
Monthly cost at each list size
Entry-level paid plan for each platform, or “Free” when its free plan covers the list (assuming 4 sends a month). Lower is cheaper; “≈” marks a converted dollar price.
| Platform (plan) | 500 | 1,000 | 2,500 | 5,000 | 10,000 |
|---|---|---|---|---|---|
| Sender Standard · priced in £ · source | Free | Free | Free | £29.16 | £51.59 |
| EmailOctopus Pro · priced in $ · source | Free | Free | Free | ≈ £23.50 | ≈ £33.20 |
| Kit Creator · priced in $ · source | Free | Free | Free | Free | Free |
| beehiiv Lite · priced in $ · source | Free | Free | Free | ≈ £81.33 | ≈ £103.72 |
| Buttondown Basic / Standard / Professional · priced in $ · source | ≈ £6.72 | ≈ £6.72 | ≈ £21.64 | ≈ £21.64 | ≈ £58.95 |
| Moosend Pro · priced in $ · source | ≈ £6.72 | ≈ £11.94 | ≈ £23.88 | ≈ £35.82 | ≈ £65.66 |
| Brevo Starter, 4 sends a month · priced in $ · source | ≈ £6.72 | ≈ £12.68 | ≈ £18.65 | ≈ £23.88 | ≈ £34.32 |
| ActiveCampaign Starter · priced in £ · per month, billed yearly · source | £13.00 | £13.00 | £33.00 | £67.00 | £127.00 |
| Ghost(Pro) Starter / Publisher · priced in $ · source | ≈ £13.43 | ≈ £13.43 | ≈ £41.04 | ≈ £55.96 | ≈ £78.35 |
| MailerLite Comfort · priced in $ · source | ≈ £8.95 | ≈ £14.18 | ≈ £24.62 | ≈ £36.56 | ≈ £66.41 |
| GetResponse Starter · priced in $ · source | ≈ £14.18 | ≈ £14.18 | ≈ £21.64 | ≈ £40.29 | ≈ £58.95 |
| AWeber Lite · priced in $ · source | ≈ £11.19 | ≈ £18.65 | ≈ £26.12 | ≈ £44.77 | ≈ £74.62 |
| Mailchimp Essentials · priced in £ · source | £9.83 | £20.03 | £34.01 | £56.69 | £83.15 |
| Constant Contact Lite · priced in £ · source | £9.00 | £24.00 | £41.00 | £66.00 | £99.00 |
What the calculator doesn't include
- Substack is free to publish but keeps 10% of paid-subscription revenue (source). See Substack alternatives for writers.
- Self-hosted software such as Listmonk and Mautic is free, but you pay for a server and a sending service. Our sister site SelfHostAlts lists more.
- Higher plans, add-ons, SMS credits, extra users and VAT. Check the vendor's page for the plan you need.