beehiiv vs Kit (formerly ConvertKit)
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Both target creators. beehiiv is built around the newsletter as a publication with a website and ad network; Kit is built around email automation and selling products. Kit's free plan is bigger, but its paid plans can cost more at some list sizes.
| beehiiv | Kit (formerly ConvertKit) | |
|---|---|---|
| Pricing model | Freemium | Freemium |
| Runs as | Cloud | Cloud |
| Free plan | Up to 2,500 subscribers | Up to 10,000 subscribers |
| Paid plans from | $59/month (Lite, 1,000 subscribers) Monthly billing; yearly billing is cheaper (Lite from $49/month). | $39/month (Creator, 1,000 subscribers) Monthly billing; yearly saves 17%. |
| Paid newsletters | Yes, 0% take rate | Yes (3.5% + 30c per transaction) Fee shown on Kit's pricing page for commerce sales. |
| Billing currency | USD | USD |
| Hosting | Cloud | Cloud |
| Price | Free to 2,500; Lite $59/month at 1,000 subscribers beehiiv.com, checked 22 Oct 2026 | Free to 10,000; Creator $39/month at 1,000 subscribers kit.com, checked 22 Oct 2026 |
| Newsletter alternative to | Substack, Mailchimp, Kit | Mailchimp, Substack, beehiiv |
Key differences
- Kit's free plan covers up to 10,000 subscribers; beehiiv's covers up to 2,500. (kit.com/pricing · beehiiv.com/pricing)
- At 1,000 subscribers on monthly billing, Kit Creator was $39 and beehiiv Lite $59. (kit.com/pricing · beehiiv.com/pricing)
- At 10,000 subscribers, Kit Creator was $139 and beehiiv Lite $139. (kit.com/pricing · beehiiv.com/pricing)
- beehiiv lists a 0% take rate on paid subscriptions; Kit shows 3.5% + 30c on sales. (beehiiv.com/pricing · kit.com/pricing)
Which should you pick?
- Kit (formerly ConvertKit): Pick Kit if you want the biggest free plan, automations and selling digital products from your list.
- beehiiv: Pick beehiiv if your newsletter is the product: a web archive, ad network and 0% take on paid subscriptions. (We use beehiiv ourselves.)
This verdict is based on the documented facts above, not on hands-on testing.
Read more
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Sources: kit.com/pricing · beehiiv.com/pricing. “Not available” or “Not documented” means we found no official source for it, not that the feature is missing.