MailerLite vs Kit (formerly ConvertKit)
Last verified
MailerLite is usually cheaper once you pay; Kit's free plan lets you grow to 10,000 subscribers before you pay at all. Your list size decides which is better value.
| MailerLite | Kit (formerly ConvertKit) | |
|---|---|---|
| Pricing model | Freemium | Freemium |
| Runs as | Cloud | Cloud |
| Free plan | 250 subscribers, 2,500 emails a month | Up to 10,000 subscribers |
| Paid plans from | $12/month (Growing/Comfort, 500 subscribers) Monthly billing; 10% off yearly. | $39/month (Creator, 1,000 subscribers) Monthly billing; yearly saves 17%. |
| Paid newsletters | Yes | Yes (3.5% + 30c per transaction) Fee shown on Kit's pricing page for commerce sales. |
| Billing currency | USD or EUR | USD |
| Hosting | Cloud | Cloud |
| Price | Free: 250 subscribers. Comfort $19/month at 1,000 mailerlite.com, checked 22 Oct 2026 | Free: up to 10,000. Creator $39/month at 1,000 kit.com, checked 22 Oct 2026 |
| Newsletter alternative to | Mailchimp, Kit, Substack | Mailchimp, Substack, beehiiv |
Key differences
- MailerLite's free plan has 250 subscribers and 2,500 emails a month; Kit's free plan goes up to 10,000 subscribers. (mailerlite.com/pricing · kit.com/pricing)
- At 1,000 subscribers, MailerLite Comfort was $19 a month and Kit Creator $39. (mailerlite.com/pricing · kit.com/pricing)
- At 10,000 subscribers, MailerLite Comfort was $89 a month and Kit Creator $139. (mailerlite.com/pricing · kit.com/pricing)
- Both list paid newsletters as a feature. (mailerlite.com/pricing · kit.com/pricing)
Which should you pick?
- Kit (formerly ConvertKit): Pick Kit if you have under 10,000 subscribers and its free plan does what you need.
- MailerLite: Pick MailerLite if you need paid features such as automations or remove-branding, because it cost less at every list size we checked.
This verdict is based on the documented facts above, not on hands-on testing.
Read more
Other comparisons
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- Mailchimp vs Kit (formerly ConvertKit)
- Substack vs beehiiv
- Substack vs Ghost
- beehiiv vs Kit (formerly ConvertKit)
Sources: mailerlite.com/pricing · kit.com/pricing. “Not available” or “Not documented” means we found no official source for it, not that the feature is missing.